Bring the context
Your business.
Who it serves, the current website or tool, and the work you need it to do.
Contact
What are we
building next?
Bring the problem, the existing setup and the result you need. You do not need a finished technical specification to start.
Name the problem
What gets in the way?
The confusing page, repeated task or missing connection that prompted the conversation.
Define the outcome
What would help?
The result, timing and constraints. Unknowns can be worked through together.
Project conversation
Tell me what you need.
Share the business and the problem. Do not include passwords, account statements or confidential financial information.
- 01
Fill it out
Under 2 minutes. Skip fields you don't have.
- 02
I actually look
Lighthouse, mobile, funnel, copy — all of it.
- 03
Video teardown + rough scope
A 5-minute recorded walkthrough, emailed within 24 hours. Plain English, no jargon.
Michael Murillo-Martinez
One engineer · reviewing personally